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Cameron Scott

How to get more sales appointments - exchange value

Business is about adding value. Exchanging value is all about giving something upfront to get something in return. And it's a powerful...

Cameron Scott

Rejection... 3 ways to overcome the fear

If you've been in business for longer than a week, you've probably been rejected. Rejection is one of those feelings that makes most...

Cameron Scott

Build it and they will come... Is wrong.

"Build it and they will come" is a famous motto popularized by the movie Field of Dreams. And while it's a nice phrase, it's completely...

Cameron Scott

How to win friends and influence prospects

Have you ever been on a sales call with an ideal prospect, but just can't seem to get them to open up or give you the information you...

Cameron Scott

Always Be Closing? The ABC of Sales

You've probably heard the phrase in sales "Always Be Closing". Whether you're a coach, consultant, accountant, agency owners or any other...

Cameron Scott

The 3 Tenets of Effective Direct Marketing Campaigns

It’s no secret that direct marketing gets a bad rap. I’m all about giving value upfront and building longterm relationships with...

Cameron Scott

Maintaining momentum in sales: The art of gaining micro-commitments

How many times have you been given the sales ‘kiss of death’... The Proposal Request. It goes something like this: “This all sounds...

Cameron Scott

How to start any sales conversation

We’ve all been there... The first meeting with a potential customer. A make or break chance to grow your business. If you’re like most,...

Cameron Scott

A checklist for writing your next sales message

Whether you're a business owner or a salesperson, writing compelling direct messages will increase your sales and revenue. If you haven't...