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Build it and they will come... Is wrong.
"Build it and they will come" is a famous motto popularized by the movie Field of Dreams. And while it's a nice phrase, it's completely...

Cameron Scott
Feb 10, 20214 min read


The 3 Tenets of Effective Direct Marketing Campaigns
It’s no secret that direct marketing gets a bad rap. I’m all about giving value upfront and building longterm relationships with...

Cameron Scott
Feb 8, 20213 min read


A checklist for writing your next sales message
Whether you're a business owner or a salesperson, writing compelling direct messages will increase your sales and revenue. If you haven't...

Cameron Scott
Feb 2, 20212 min read
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