Cameron ScottFeb 10, 20214 minBuild it and they will come... Is wrong. "Build it and they will come" is a famous motto popularized by the movie Field of Dreams. And while it's a nice phrase, it's completely...
Cameron ScottFeb 8, 20213 minThe 3 Tenets of Effective Direct Marketing CampaignsIt’s no secret that direct marketing gets a bad rap. I’m all about giving value upfront and building longterm relationships with...
Cameron ScottFeb 2, 20212 minA checklist for writing your next sales messageWhether you're a business owner or a salesperson, writing compelling direct messages will increase your sales and revenue. If you haven't...